Picadeli Global
According to the WHO, 73% of people who eat the recommended amount of fruits and vegetables are satisfied with their sex life. Of those who don’t meet the recommended intake, less than half are satisfied.
To illustrate this, Picadeli launched Sexy Greens — a vegetable-inspired pleasure kit featuring a vibrator, scented candle, and massage oil created in collaboration with Belladot, a leading brand in playful and accessible intimate products. The kit was designed to spark conversation, challenge taboos, and show that eating your greens can be satisfying in more ways than one — all with a healthy dose of humor.
The campaign’s success inspired local adaptations across Finland, Germany, France, the UK, and Belgium — spreading both the message and the pleasure throughout Europe.