MANTLE
With the launch of its Bodycare Collection, MANTLE expanded its world, moving from facial skincare into a broader expression of self-care.
To mark this expansion, the brand released a limited-edition magazine available online and in select stores, further growing its universe and strengthening its bond with the community.
Building on the magazine, the campaign established a strong presence across traditional and digital media, spanning OOH, print, web and socials. It brought together some of Sweden’s most influential fashion and beauty voices in a unified visual story.
A hand-painted mural in Hornstull extended the campaign into the city streets, turning MANTLE’s message into a piece of public art. The campaign positioned MANTLE as a key name in skincare, merging creative innovation with sustainable beauty and Sweden’s growing cannabeauty movement, driving growth in both brand perception and conversion.