Hobnob x Gina Tricot
The Weekend Capsule
Hobnob x Gina Tricot The Weekend Capsule is a playful, stylish collection curated for the ultimate weekend wardrobe. Shot over a weekend in Copenhagen, the campaign captures the spirit of spontaneous city adventures while showcasing key seasonal staples — elevated with bold color pops, unexpected details, and statement accessories such as sunglasses, vibrant earrings, and signature shopping bags.
A physical magazine, “Weekend News”, offered an editorial journey through the capsule and Hobnob’s favorite Copenhagen spots, extending the storytelling beyond digital channels.
The campaign reached audiences both online and in selected Gina Tricot flagship stores, and included curated influencer packages designed to highlight the collection in authentic, lifestyle-driven ways.